The term "Harajuku Girls" has been used by English-language media to describe teenagers dressed in any fashion style who are in the area of Harajuku. This fashion infuses multiple looks and styles to create a unique form of dress. One of these styles, Kawaii, came to fame in the 1990’s.
For further information about Kawaii, please read the Artsy.net article
"What is Kawaii?"
Since the 1970s, cuteness (in Japanese adjective, kawaii (かわいい)) has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms. Foreign observers often find this cuteness intriguing, revolting or even childish because the Japanese employ it in a vast array of situations and demographics where, in other cultures, it would be considered incongruously juvenile or frivolous (for example, in government publications, public service warnings, office environments, military advertisements, and commercial airliners, among many others)
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